Samsung has surpassed ₹10,000 crore in TV sales in India for 2024, despite a challenging year for the television industry marked by declining overall shipments. The South Korean tech giant now aims to achieve double-digit growth in 2025, driven by premium offerings and AI-powered innovations.
According to PTI, Samsung is focusing on the premium segment — especially TVs 55 inches and above — while introducing new technologies like Vision AI to cater to growing demand for smarter, intuitive viewing experiences.
Premiumisation and Larger Screens Fuel Growth
Samsung’s new lineup for 2025 includes Neo QLED 8K, Neo QLED 4K, OLED, and The Frame series, priced between ₹49,490 and ₹11 lakh. The company is targeting not only metros but also Tier II and III cities where demand for larger screens is rising rapidly.
“55 inches has now become a mass segment,” said Viplesh Dang, Senior Director at Samsung India. “With the introduction of 75-inch, 100-inch, and even 115-inch TVs, we expect significant value growth in the premium category.”
AI-Powered Experiences with Vision AI
Samsung is banking on its proprietary Vision AI to personalize content, adapt to ambient settings, and enhance user engagement. Features include:
- AI Picture & Sound Optimization: Real-time adjustments based on surroundings and content.
- Universal Gesture Control: Navigate with hand gestures via connected Galaxy Watch.
- Personalized Discovery: AI curates content based on user behavior and preferences.
This aligns with broader tech trends, including Apple’s AI-powered iPhone 16 features and Netflix’s redesigned smart TV interface.
Industry Outlook and Competition
While the Indian TV industry witnessed over 10% decline in 2024 due to weak consumer sentiment and slower replacement cycles, Samsung bucked the trend with 9% YoY shipment growth, according to Counterpoint Research.
“The second half of 2025 is expected to rebound due to festive demand and growing upgrades to premium devices,” said Anshika Jain, Senior Analyst at Counterpoint. The ₹40,000–₹70,000 price bracket is projected to be the most competitive.
Samsung’s Market Ambition
Samsung is targeting around one-third of the Indian TV market by volume and aims to retain its leadership through continued focus on innovation and distribution expansion.
The company faces stiff competition from Sony, LG, TCL, Panasonic, and Haier, but it remains the only brand to achieve ₹10,000 crore turnover in India’s TV sector in 2024.
Also read: Top Premium TVs in India 2025 | How IPL 2025 Streaming Drives Smart TV Sales
