According to a recent IDC-backed report via MoneyControl, Apple is expected to ship 2.8 million Apple iPhone Q2 units in India during the second quarter (Q2) of 2025. This represents a 20 percent year-over-year (YoY) growth, signaling Apple’s continued momentum in one of the world’s most competitive smartphone markets — despite the seasonal sales slowdown and intense summer heatwave sweeping across India.
Strong Growth Amid Industry Decline
While the overall Indian smartphone market is forecasted to shrink by 3–4 percent in Q2 2025 — with expected total shipments of around 33 to 34 million units — Apple stands out as the exception. The report states that Android shipments may decline by 5 percent YoY, making Apple’s performance even more remarkable.
Much of Apple’s growth in India is attributed to:
- Aggressive discount offers
- Attractive financing and EMI schemes
- Continued consumer preference for premium models
This surge follows Apple’s strong Q1 2025 results in India, where it shipped nearly three million iPhones, marking a 23 percent YoY increase. It also became one of the top five smartphone brands in India during that period, recording a 9.5 percent market share.
iPhone 16 Driving Sales in India
The iPhone 16 continues to be one of the key contributors to Apple’s sales. According to IDC, it accounted for 4 percent of all smartphones shipped in India in Q1 2025 alone. Its popularity is credited to its advanced specs and Apple’s brand strength in India’s growing premium smartphone segment.
iPhone 16 Specifications:
- Display: 6.10-inch Super Retina XDR
- Processor: Apple A18 chipset
- Rear Camera: 48MP + 12MP dual camera setup
- Front Camera: 12MP TrueDepth
- RAM: 8GB
- Storage Options: 128GB, 256GB, 512GB
- Operating System: iOS 18
Available for purchase online, the iPhone 16 starts at just ₹73,500 on Amazon and Flipkart, with many retailers offering cashback and no-cost EMI options Apple iPhone Q2.
Apple’s Long-Term Play in India
Apple’s ongoing focus on India includes increasing local manufacturing, expanding retail presence, and boosting marketing efforts. The company opened its first flagship stores in India in 2023 and has significantly ramped up iPhone production within the country to reduce dependence on Chinese suppliers and attract government incentives.
What’s Next?
Despite seasonal challenges and a highly price-sensitive market, Apple’s performance in India continues to improve year after year. As Q3 approaches with festive sales and the launch of newer iPhone models, analysts expect Apple to further solidify its foothold in India’s premium smartphone market Apple iPhone Q2.
For more updates on Apple’s journey in India and the latest smartphone market insights, check our dedicated page: iPhone 16 Launch in India.
