Introduction
At its annual Config 2025 event, Figma launched four powerful AI-driven tools aimed at reshaping how designers, developers, and marketers work together. These new features—Figma Sites, Make, Buzz, and Draw—integrate artificial intelligence directly into Figma’s design workflow, unlocking everything from website publishing to vector illustrations.
1. Figma Sites: From Design to Deployment
Figma Sites allows users to design, build, and publish complete websites from within Figma itself. Users can prompt the AI to add blocks, templates, and animations while simultaneously adapting designs for desktop and mobile. It also includes a multi-edit feature for tweaking text styles, spacing, and layout elements.
2. Figma Make: Prompt-to-Code Web App Prototypes
Previously tested as “Make Design,” the newly refined Figma Make is a prompt-to-code tool that lets users generate interactive web app prototypes directly within Figma Design. It accepts text prompts and image inputs to create functioning prototypes that can be edited, tested, and iterated—all without leaving the platform.
3. Figma Buzz: AI for Marketing and Branding
Figma Buzz bridges the gap between marketing and design teams. Designers can create brand-approved templates in Figma, which marketers can then customize using a built-in AI chatbot—without compromising design integrity or brand guidelines.
4. Figma Draw: Vector Illustrations with AI Enhancements
Finally, Figma Draw brings vector-based illustration capabilities to Figma. With brushes, dynamic strokes, progressive blur, texture effects, and detailed control panels, it’s a viable alternative to Adobe Illustrator for teams already embedded in the Figma ecosystem.
Notably, Adobe’s $20 billion acquisition of Figma was terminated in 2023 due to antitrust objections from U.S. regulators—further elevating Figma’s independence in this competitive space.
Conclusion
Figma’s Config 2025 announcements signal a bold move into AI-enhanced web and app design. Whether you’re a solo designer, developer, or part of a large creative team, tools like Figma Sites and Figma Make promise to accelerate design-to-deployment workflows. Meanwhile, Buzz and Draw empower both marketers and illustrators with seamless AI support.
As the competition with Adobe intensifies, Figma’s latest rollout proves it’s not just catching up—it’s defining the future of collaborative design.
Explore more top AI design tools for 2025 or see how Figma compares to Adobe’s suite.
