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The Morning News Informer > Blog > Fashion > South Sudanese Models Redefine Global Beauty Standards
Fashion

South Sudanese Models Redefine Global Beauty Standards

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Last updated: June 9, 2025 9:06 am
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Introduction

In recent years, a new wave of modeling talent has emerged from a perhaps unexpected place: South Sudan. From the runways of London to the pages of Vogue, South Sudanese models are now shaping fashion’s global aesthetic. With flawless dark skin, statuesque frames, and an unmistakable presence, models like Arop Akol, Anok Yai, Adut Akech, and the trailblazing Alek Wek are leading a fashion revolution rooted in both beauty and resilience.

Contents
IntroductionThe Rise of a New Modeling PowerhouseWhy South Sudanese Models Stand OutChallenges on the Way to StardomThe Future of South Sudanese ModelingConclusion

The Rise of a New Modeling Powerhouse

South Sudan, a nation that gained independence in 2011 and has since faced civil unrest, is now known not only for its resilience but also for producing some of the fashion world’s most captivating faces. According to Models.com, nearly 20% of 2025’s top 50 “future star” models have South Sudanese heritage.

Queen of the Dark: This Sudanese model was told to bleach her skin by an  Uber driver South Sudanese models

This includes rising stars like Arop Akol, who has walked alongside icons like Naomi Campbell. “South Sudanese people have become very well known for their beauty,” she says. Models are celebrated for their “perfect dark skin, height, and melanin”, according to South Sudan Fashion Week founder Dawson Deng.

Why South Sudanese Models Stand Out

  • Natural Features: High cheekbones, rich dark skin tones, and natural poise
  • Height: Most range from 5ft 9in to over 6ft tall, ideal for runway work
  • Resilience: Many have overcome war, displacement, and poverty

Supermodel Anok Yai, born in Egypt to South Sudanese refugees, embodies this spirit. She became the first Black model to open a Prada show in over 20 years. Similarly, Alek Wek, who was scouted in a London car park in 1995, paved the way and still remains a global icon.

Challenges on the Way to Stardom

Sudanese-Australian model Adut Akech named 2018 'model of the year'

While many have risen to stardom, the journey hasn’t always been smooth. Some aspiring models, like Akur Goi, faced exploitation, being asked to repay hefty agency fees or even denied work for being “too malnourished” despite being flown to Europe.

Others face resistance from family and society. “They thought modeling was shameful,” says Akol. “But now, they see I can help my family and inspire others.” Deng shares stories of families preventing daughters from flying abroad—only to later celebrate their success when they become breadwinners.

The Future of South Sudanese Modeling

As fashion continues to embrace diversity, demand for South Sudanese models is expected to grow. Vogue and other top magazines now regularly feature them in fashion spreads, while casting agents note the “undeniable beauty and strength” of these models.

With established icons and rising stars alike, South Sudan is not just contributing to the fashion world—it’s helping lead it.

Conclusion

South Sudan - the African country producing fashion's favourite models

From refugee camps to fashion capitals, South Sudanese models are rewriting the narrative of global beauty. Their elegance, strength, and determination are inspiring the next generation and changing the face of fashion—one runway at a time.

Explore more: The push for diversity in fashion | Top Models to Watch in 2025

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TAGGED:african diasporaafrican supermodelsalek wekanok yaiarop akolblack beauty in fashionfashion diversitylondon fashion weekmelanin modelsmodel success storiesmodeling industryParis Fashion Weeksouth sudan newssouth sudanese modelsvogue africa
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